The best way to find out the key information to start a new venture is to make a good market analysis and public opinion.
Knowing the market and public opinion is a prerequisite for creating a quality marketing plan. Also, the quality of business decisions you make depends directly on the quality of the information you have.
The purpose of market research and public opinion is to collect data and information that are necessary for planning, organizing and controlling business processes. Market Research and Public Opinion enables us to make key decisions based on the credible information we gain from research, as well as solving problems and obstacles in the way to success in business. The necessity of market research and public opinion is reflected in the fact that the risk can never be completely eliminated, so by gathering information, it reduces the risk of making business decisions.
We are conducting research using different methods and techniques of data collection such as face-to-face surveys, CATIs, as well as qualitative (focus groups, deep interviews) as well as data entry and processing services.
The difference between successful and unsuccessful managers is that unsuccessful managers think they know everything, while successful entrepreneurs carry out market research.