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Avoid risks when making business decisions. An introduction to the subject of The Global Marketing Mix in the connection with an organisation’s internationalisation process.




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Some factors affecting an organisation’s decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example.

This video is aimed at ALL BUSINESS ENTITIES WHO WISH TO IMPROVE THEIR BUSINESS ACTIVITIES AND HAVE A WISH TO ENTER SAFELY IN A NEW MARKET!






Internationalisation

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